How to find us

Bicycle Links is at 135-137 King Street, Norwich NR1 1QH. We are just a short walk or pedal from the city centre, located between Dragon Hall and Wensum Lodge, and next door to The Waterfront music venue.

By cycle or on foot

King Street runs south from the city centre, and is part of the National Cycle Network route 1 (blue signs). King Street is accessible to cyclists, although blocked to through motor traffic. Keep heading south until you reach us on your left.

By car

From the city: head towards Rouen Road on the one-way system, from Rouen Road turn left down Music House Lane (marked by a sign saying ‘The Waterfront’). We are directly opposite the bottom of Music House Lane.

From the south: you can approach King Street from the T junction near Carrow Road Bridge. Bear right by the Ferry Boat Inn and you will find us on the right.

We have a yard with off road parking for two cars.

By rail

We are very close to Norwich Rail Station. Walk to the river, head left and follow as far as the Lady Julian Bridge; cross the bridge (pedestrians and cyclists only) and you will come out onto King Street; we are a couple of buildings to your left.


Our shop is on the ground floor with a small sloped threshold to the showroom door from the car park.  We have a wheelchair accessible toilet.